There are generally two types of page ranking(PR), Google PR and Alexa PR. What are they so important? Why you ask? This how advertisers look for sites to advertise. The higher your Google PR, the better your Alexa PR, the more advertisement you receive for your site and the more expensive they are. In short, these major factors decide what your site's revenue will be.
Google Page Rank
Google defines it as:
PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.
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