Showing posts with label search engine optimization. Show all posts
Showing posts with label search engine optimization. Show all posts

Tuesday, September 7, 2010

We've previously discussed individual topics on Search engine optimizations and Social Media Marketing. But, have we seen the latent potential
when we combine them?

The recent years has provided a boom in the social voting and networking sites. This not only includes Friendster, Facebook, and Twitter but as well as del.icio.us, Digg, Stumbleupon and Reddit. But hold your horses! These marketing strategies have the pros and cons as well.

Do note that if a social media campaign does not end up with a lot of external links which help with search engine rankings, the end result can be criticism. Complaints about social media marketing such as “none of the links point to the homepage”, “the traffic is worthless”, or “it’s just the flavor of the month” are tremendously overshadowed and cast aside by some new developments in the major search engines. So, how do you take advantage of all the pros of this marketing wonder?

If you must know, social media marketing apparently has a growing effect on search engine rankings through the use of social voting systems. Search engines also use them to determine which are quality sites and which are not.

Being a full time student, part-time blogger, part-time web developer, it's hard to juggle the very limited time I have. Although I see numerous opportunities on how to further hone my skills on those fields, I grab them. Once, opportunity presented itself as Seminar for Bloggers and would-be-bloggers alike. Sadly, I wasn't able to attend the said event due to the hectic schedule I have.



So, I was thinking, why on earth would they not make a webinar? Now, what's a webinar? A webinar is short for Web-based seminar, it is a presentation, lecture, workshop or seminar transmitted over the Internet. Fortunately, I found a Search Engine and Social Marketing webinar. The upcoming webinar boasts a Sales Tactics Using Search Engine and Social Media Marketing workshop. You can find more information about the workshop on the event's Search Profile Index.
Did you know that in the indexing world, Humans index sites they like faster than search engines' bot does? Well, now you know. That's the basic principle why social media voting sites are one of the basis search engines use for your site's credibility.

The growing link between blogging, social media promotion and search engine rankings is starting to get more imminent. This advancement is a true advantage to better our businesses.

Thursday, August 19, 2010

SEO - Google Insider Secrets

Whether you're a new blogger or a surfacing site owner, you might have wondered why most of the web guys are talking so much about SEO. SEO stands for Search Engine Optimization.

Okay, so what is SEO? It's basically a process to  improve the visibility of your site or blog in search engines' search results. One of the leading search engines are Google, Yahoo! and MSN. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.

You can also update your site's searchability by editing your site's meta tags. Meta tags are descriptions of your site which search engines look for. But also, make sure that the tags you are putting in are relevant to your site's niche, otherwise, search engines will ignore your site because irrelevance to content.
 
You may also use useful tags for your blog posts. This way, Search engines can easily search for your posts. Think about it as 'keywords' or 'key terms'.
The searchability of your site is very important since not everyone knows your site url. So what you have to do is promote your site thru commenting and other site promotion methods. Another sure fire way is to register your site to open directories. At the start of your blog's or site's life, always remember that you should register them in these Open Directories especially in Google and Yahoo. From there on, build up your site's Google PR and Alexa Rank reputation. Constant updates to your site also tells the search engines that your site is alive.

One of the best methods I can think of is to attend seminars or workshops to learn more. I heard an event in the Philippines about a Google Insider Secrets to Search Engine Optimization seminar which will be led by a former Google Optimization Specialist. Learning the secrets from the master themselves doesn't get any better!
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